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Clark Hill Unveils New Brand, New Website, Vibrant New Logo

May 5, 2021

New Tag Line – Simply Smarter

International law firm Clark Hill PLC today revealed a new brand that reflects the firm’s cohesive culture, internal DNA, core values, commitment to diversity and top tier legal skills. The brand is articulated with a new logo, which includes an entwined modern C and H. The new brand captures Clark Hill’s unified identity through a redesigned website ( that conveys the firm’s forward-thinking, innovative and collaborative culture.

“We believe that our new look is reflective of the growth of our firm and the enrichment of our diversity.  Each and every one of us at Clark Hill is energized by the culture and core values we aspire to live every day,” said John Hensien, Chief Executive Officer of Clark Hill. “Central to everything we do at the firm is treating our clients and each other with integrity, compassion and respect, while providing the highest quality legal services possible. We feel that for our clients and for professionals who want to work with a modern, dynamic, law firm, the Clark Hill approach is simply smarter, which is why we have chosen that as our positioning statement.”

This is the first time that Clark Hill has revised its brand since it began a series of mergers beginning in 2010, including Thorp Reed & Armstrong in 2013 adding 100 lawyers; Morris Polich & Purdy LLP in 2017 adding 100 lawyers; Strasburger & Price in 2018 adding 200 lawyers; and its expansion in Dublin, Ireland in 2019.  The brand refresh brings streamlined and sophisticated brand unification that mirrors the common sense of purpose, culture and identity shared across the Clark Hill footprint.

Clark Hill’s rebranding process included detailed surveys of senior management, all lawyers and staff, as well as interviews with clients and stakeholders across a variety of industries to understand how those audiences perceive the firm’s strengths and differentiators. Those conversations drove the firm’s new positioning statement – Simply Smarter. The firm’s DNA includes attributes of accessibility, approachability, humanity, agility, and being business minded problem solvers.

“There was a real intentionality and enthusiasm in using the moment to create a conversation about who we are and who we aspire to be, as we have spent the last few years post-mergers getting to know each other,” noted Susan Ahern, Clark Hill’s Chief Marketing and Business Development Officer.  “We were determined to combine the best of the diversity of all parts of the organization that make up who Clark Hill is today. The result is a new brand that is authentic to our corporate identity, including the firm’s mission, vision, culture and competencies.”

The redesigned website features a vibrant green on black background and incorporates podcast and video platforms to highlight the firm’s thought leadership and current content.  The redesign incorporates crisp imagery, streamlined navigation, intuitive functionality, and updated content, including attorney bios and photos. The firm was guided in the process by Chicago-based One North which conducted client interviews, firm surveys and focus groups, and branding exercises to inform the process. Based on those findings, One North then developed the website and graphic representation working with Clark Hill’s internal team. Gittings Studios and Tell Studios provided photography and video services, respectively.

About Clark Hill

At Clark Hill, our value proposition is simple. We offer our clients an exceptional team, dedicated to the delivery of outstanding service. We recruit and develop talented individuals and empower them to contribute to our rich diversity of legal and industry experience. With 25 locations and more than 650 lawyers spanning the United States, Ireland, and Mexico, we work in agile, collaborative teams, partnering with our clients to help them reach and exceed their business goals.  Please visit the firm’s website at or follow the firm on Twitter @ClarkHillLaw.

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