Legal Updates The FTC Personalized Pricing Inquiry Turn Toward Compensation
The Federal Trade Commission (FTC) has expanded its focus on personalized pricing beyond consumer transactions and into worker compensation. Through a new inquiry targeting major airlines, ride-share companies, and food-delivery platforms, the FTC is examining how companies use personal data, algorithms, and other technologies to determine both consumer pricing and gig-worker pay. This development signals a significant shift in regulatory scrutiny and raises important compliance considerations for businesses navigating a growing patchwork of state and local personalized pricing laws.
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