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Clark Hill Shortlisted for "Best Marketing Campaign" by the Managing Partners'​ Forum

April 21, 2022

Following its May 2021 “Simply Smarter” brand launch, Clark Hill has been shortlisted for “Best Marketing Campaign” for the 2022 Managing Partners’ Forum (MPF) Awards.

In association with knowledge partners Harvard Business Review and the Financial Times, these international awards celebrate leadership and management excellence in professional services organizations globally.

After winning the award of “Best Marketing Initiative” in March 2020 by MPF, Clark Hill continued to build on that momentum a year later with the launch of a new brand and website. Following several years of expansion for the firm, the Simply Smarter initiative aimed to achieve a streamlined brand and corporate identity, complete cultural integration, and firmwide strategic alignment.

“It was essential to develop a brand that reflected and united our culture and consolidated our internal and external corporate identity across geographic regions,” said Susan Ahern, Clark Hill’s Chief Marketing and Business Development Officer. “We have utilized the firm brand across each office and practice culture to unify identity, create cohesion, and amplify cross-collaboration.”

Clark Hill is one of four organizations shortlisted in the Best Marketing Campaign category. The MPF Awards will be held virtually on the Remo platform at 5 pm on June 15. Leaders from each shortlisted organization are invited to attend.

“We’re honored to have our brand campaign be recognized on an international scale, and we look forward to joining other organizations in celebrating many innovative achievements,” Ahern said.

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