Reputation Governance 360 (RG360) Director
Reputation Governance 360 (RG360) Areas of Practice

Reputation Governance 360 (RG360)

In today’s media world, a traditional public relations approach is a relic of the past. This new era of public relations is defined by the court of public opinion. Access to robust and instant technology means every customer is a journalist capable of immediately sharing their story through a variety of media channels.

Companies spend years building their brand and establishing trust and loyalty with their constituents. We are all familiar with the old adage that although it takes over 20 years to build a reputation, it only takes five minutes to ruin one. However, properly handling and planning for a crisis can minimize reputational and financial damage, keeping your brand centered and strong.

Advance crisis planning can help organizations handle diverse issues like workplace accidents, executive scandals, cyber breaches, litigation, natural disasters, product failures and more. This advanced planning helps mitigate long-term issues by establishing predetermined crisis protocols. This playbook equips organizations with the process, tools and resources necessary to handle crises before and when they hit.

At RG360 we know that most organizations don’t have a formalized crisis management plan. Clark Hill’s team of crisis experts provide rapid response 24/7/365 to help organizations manage crises real-time and gain control of the situation before it’s too late.

RG360 Solutions

Corporate Identity
Reputation starts with brand identity. Our team designs creative and innovative corporate identity campaigns that shape the way organizations are perceived by the public including ideas, opinions, visual symbols and feelings. A successful corporate identity campaign brings your visual brand to life creating culture and experience that builds trust and loyalty.

Key Elements:

  • Branding
  • Logo Design
  • Editorial
  • Content Marketing
  • Social Media Marketing
Crisis Management
Companies spend years building a brand and establishing trust, but a poorly handled crisis can ruin a reputation in five minutes with long-lasting reputational and financial damage. Our team of crisis counselors handle diverse issues including workplace accidents, executive scandals, cyber breaches, litigations, natural disasters, product failures and workplace reductions, to name a few. Additionally, we help mitigate long-term issues by establishing pre-determined crises protocols. This playbook equips organizations to handle crises before and when they hit.

Key Elements:

  • Crisis Preparedness
  • Crisis Management
  • Issues Management
  • Litigation Communication
  • Reputation Recovery
  • Media Relations
Media Monitoring
RG360 offers real-time media monitoring that aggregates social, broadcast and traditional press mentions into one single source. Social listening allows our team of experts to monitor our client’s reputation, create immediate responses and provide guidance on our client’s favorability.
Reputation Management
Reputation is the cornerstone of every organization. It’s what customers, stakeholders and the community believe about the company. To achieve maximum growth and success, it’s crucial for companies to manage their brands and reputation as one. Our team breaks down silos to create a reputation management strategy that incorporates all facets of the brand to deliver meaningful and progressive outcomes.

Key Elements:

  • Employee Communications
  • Executive Speech Writing
  • Corporate Messaging
  • Corporate Communications
  • Employee Engagement
  • Customer Retention
Research and Analytics
Having the right data shows what influences consumer decision making. RG360 leverages organizational data to create competitive campaigns that get communicated to the right person at the right time.

Key Elements:

  • Employee Engagement Surveys
  • SEO
  • PPC
  • Audience Segmentation & Strategies
Social Media
Today’s media age defines a new era of public relations – the court of public opinion. Access to robust and instant technology means every customer is a journalist capable of immediately sharing their story through a variety of media channels. Our team of media experts navigate and monitor social suites to engage customers, control messaging and position organizations for better customer engagement and trust. We leverage corporate values to create authentic messaging with the right audience to build meaningful relationships. 

Key Elements:

  • Social Engagement
  • Social Listening
  • Analytics
  • Blogger Training
  • Advertising